Weaving Legacy into Innovation
Moses & Son
Moses & Son
With more than a century of history, Moses & Son needed a brand that honoured its roots and expressed where the business was heading. We brought strategy, identity, website, content, photography, film and communications together to reflect its role in the region today.
Sector
Agriculture and agribusiness
Partners
Moses & Son
Our Role
Strategy, positioning, brand, website, film, photography, copywriting, social media and public relations
The Challenge
After more than 105 years in the Riverina and South West Slopes, Moses & Son had deep relationships and a trusted reputation. Its brand needed to express the business it had become and the role it wanted to play in the future of agriculture.
Our Response
We connected the company’s history with its contemporary work in sustainability, advocacy and industry innovation. That direction shaped a refreshed identity, website, films, photography, editorial content and ongoing communications.
The Outcome
Moses & Son now has a clearer, more consistent way to present its expertise and speak on the issues it cares about. The new brand gives its team a foundation for customer communications, industry advocacy and the next chapter of the business.
Explore more
FRRR + Backing the Future
Films elevating locally led ideas creating meaningful change in regional communities.
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RDA Riverina + Country Change
A regional attraction campaign helping people see the real possibilities of life and work in the Riverina.
Moses & Son
Repositioning a century-old regional business for its next chapter.
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Ready to show where your organisation is heading?
Let’s bring that next chapter into focus.
