The Blue Clay Story
2010
Blue Clay begins
Laticia Braving launches Blue Clay as a video production business, beginning a journey built around finding and sharing stories that matter.
2011
First TV commercial: Spirit of the Land Lockhart
Just a year after launching, Blue Clay produces its first TV commercial for Spirit of the Land, an early step from video production into campaign storytelling.
2014
A long regional partnership starts
Blue Clay begins working with RDA Riverina on Country Change, a partnership that grows across film, strategy, branding and regional attraction.
2019
Temora’s Great Quack Quest
A search for a regional GP becomes a town-wide music video and campaign, showing how a community can be the most powerful voice in its own story. Blue Clay lists the work as running from 2019 to 2021.
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2019-20
HOLGRO takes shape
Laticia creates HOLGRO to support regional leaders and businesses. It marks an early step from telling stories for others to building an initiative of Blue Clay’s own. You’ve previously dated its founding to 2019; Blue Clay’s portfolio dates the project from 2020.
2020
Building Barns Lane Farm’s story
Blue Clay partners with the founders of Barns Lane Farm from its early stages, bringing strategy, brand, film, photography and communications together around a new farm destination.
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2024
Country Change enters a new chapter
Blue Clay helps refresh Country Change across the Riverina and Murray, producing regional stories, campaign content and a magazine that give prospective residents a closer look at life and opportunity in the region.
2025
You Can’t Do That in the Bush premieres
Blue Clay’s original documentary series officially launches in Cairns in May, opening with Plastic Fantastic and a bigger ambition to take regional ideas and voices to wider audiences.
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2025
Regional Stories launches
Blue Clay establishes an independent publishing platform to give regional people, ideas and projects more space and visibility. It also becomes a home for the documentary series.
2026
Vitality Farms Northern Rivers begins
Blue Clay launches a place-based network connecting growers, makers and organisations around a stronger regional food future, extending its work from telling stories to helping people act on them
2010
Blue Clay begins
Laticia Braving launches Blue Clay as a video production business, beginning a journey built around finding and sharing stories that matter.
2011
First TV commercial: Spirit of the Land Lockhart
Just a year after launching, Blue Clay produces its first TV commercial for Spirit of the Land, an early step from video production into campaign storytelling.
2014
A long regional partnership starts
Blue Clay begins working with RDA Riverina on Country Change, a partnership that grows across film, strategy, branding and regional attraction.
2019
Temora’s Great Quack Quest
A search for a regional GP becomes a town-wide music video and campaign, showing how a community can be the most powerful voice in its own story. Blue Clay lists the work as running from 2019 to 2021.
2019-20
HOLGRO takes shape
Laticia creates HOLGRO to support regional leaders and businesses. It marks an early step from telling stories for others to building an initiative of Blue Clay’s own. You’ve previously dated its founding to 2019; Blue Clay’s portfolio dates the project from 2020.
2020
Building Barns Lane Farm’s story
Blue Clay partners with the founders of Barns Lane Farm from its early stages, bringing strategy, brand, film, photography and communications together around a new farm destination.
2024
Country Change enters a new chapter
Blue Clay helps refresh Country Change across the Riverina and Murray, producing regional stories, campaign content and a magazine that give prospective residents a closer look at life and opportunity in the region.
2025
You Can’t Do That in the Bush premieres
Blue Clay’s original documentary series officially launches in Cairns in May, opening with Plastic Fantastic and a bigger ambition to take regional ideas and voices to wider audiences.
2025
Regional Stories launches
Blue Clay establishes an independent publishing platform to give regional people, ideas and projects more space and visibility. It also becomes a home for the documentary series.
2026
Vitality Farms Northern Rivers begins
Blue Clay launches a place-based network connecting growers, makers and organisations around a stronger regional food future, extending its work from telling stories to helping people act on them
Today, our work is guided
by three simple ideas…
Empower
We empower people and organisations with the clarity, confidence and strategy to communicate what matters.
Create
We create stories, campaigns and content that help people understand, trust and connect with the work.
Amplify
And we amplify that work through partnerships, platforms and conversations that help it reach further.
Our Values
Do work that matters
We are drawn to people, organisations and ideas creating genuine good in the world.
Help people recognise their strength
We help people see the value of what they are building and express it with greater clarity, confidence and impact.
Lead with courage and care
We bring honesty, bravery and humanity to the work and to the relationships behind it.
Our Team
Blue Clay is supported by a trusted team of strategists, journalists, designers, filmmakers and communications specialists.
Together, we combine strategic thinking with creative instinct and a strong understanding of how to translate complex ideas into work that feels clear, compelling and genuine.
Kristen Lowrey
Copywriter & SEO Specialist
Will Jordt
Editor & Videographer
Robert McLaren
Motion Graphics & Animation Specialist
Harvey Monro
Web & Graphic Designer
Amanda Opanubi
Senior Graphic Designer
Laticia Braving
Founder & Director
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Building something important?
If you need clearer positioning, stronger visibility and momentum around your work, we’d love to hear from you.
