frequently asked questions
A. This can vary greatly according to your expectations and budget but there are three key stages of production that feed into the overall cost of a video: 1. Pre-production: e.g., scripting and lining up talent 2. Production: e.g, filming and creating assets 3. Post-production: e.g., editing, animation and grading Within each of these stages there are a load of other considerations when identifying the cost of your production. Our experts can guide you to establish your true needs and come up with a solution based on your budget.
A. Similar to video production, there are various stages and considerations. For example, copywriting, UX/UI design, SEO and the platform. The exact needs of your business need to be factored in as well as your long-term vision and goals. Because every brand is different, we create tailored solutions for you.
A. Not if you like wasting money and talking to random people! :) This is a harsh but true reality for many people who haven’t put the time and effort into thinking about their marketing strategy and how it aligns with their business vision. It’s also a great document to help you get on track and to share with your team as they should also align and integrate with your sales and business development goals.
A. Websites are great for messaging, SEO, selling your product and services and helping people contact you. So they matter a lot! It’s also about validation and sharing more of your story. It is a great place to showcase your team, your work and your values. Sure, social media does that too, but people know how to navigate websites quickly and easily due to learned user-behaviours. People also have high expectations now. If your website looks cheap and dodgy, that’s how they will judge you.
A. Short answer, yes. As much as you may want to fight it, if you don’t have a solid and professional presence on at least one platform, your credibility drops. It can also be great for SEO. But don’t stress, we have a range of affordable packages.
A. Blogs are great for SEO and awesome content helps empower and educate your audience. Being clever with repurposed content saves you money and time... and this is where we shine!
A. SEO stands for search engine optimisation and it basically means how people find you online. There is A LOT that goes into this and it is constantly changing. Consistency and the correct set up across a range of different platforms is key. Reach out if you want help! You may also find these articles helpful.
A. Yes! We take a strategic approach to everything, including the content we create and messages we weave. Being consistent is key. Contact us to find out about our social media packages and retainers starting from $500!
A. This will depend on who your target audience is and where they are spending their time online. Read more here or reach out and we can help you!
A. Think of your favourite big brand store. IKEA. Big W. Bunnings. What is the first thing you think of? Their logo and brand colours! This is how people identify with you. The design, colour and quality says a lot about who you are. Getting it right and being consistent matters. Strategy and style guides are key to this. Doing a ‘cheap job’ can cost you a lot of money in the long run and dilute your brand look.
blue clay’s proven 5-step process uncovers the real needs of clients. No blanket approaches. No fads. No gimmicks. Every step is a partnership.
blue clay specialises in strategical content, digital marketing + video production.We’re ROI-focused, with a passion for regional business. Based in Canberra the Riverina & Sunshine Coast. Servicing the nation.
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