The Blue Clay Story

Kristen is a writer and editor who makes complex ideas clear, engaging and easy to find. She has worked with words professionally since 2010, following an earlier career as a finance lawyer in New York and Sydney. Her writing has appeared in print and online publications, and her work spans website copy, articles, blogs and editing. Kristen pairs a sharp editorial eye with search expertise, helping organisations create content that serves readers and performs online. At Blue Clay, she brings research, precision and a human voice to stories that deserve a wider audience.

Will is a filmmaker who works across directing, writing, cinematography and editing. Over a decade in the industry, he has built a strong visual approach across both commercial and independent projects. He is equally interested in what happens behind the camera and in the edit, finding the images and moments that give a story its shape. His short film work has received Best Cinematography recognition at the Canberra Short Film Festival. Will brings creative range, technical skill and a collaborative spirit to Blue Clay’s film projects.

Robert brings stories to life through motion graphics, animation and visual effects. With more than 10 years of experience, he has created work for television, websites, social media, immersive video and virtual and augmented reality. He has a talent for making complex ideas feel immediate and engaging, whether he is building an animated explanation or adding the finishing visual layer to a film. At Blue Clay, Robert’s work helps campaigns and documentaries carry their message beyond the spoken word, giving ideas movement, clarity and character.

Harvey creates bold, purposeful design for brands and digital spaces. Working across web, graphic and user experience design, he brings strong visual ideas together with a practical understanding of how people use websites. His inspiration reaches beyond the screen, drawing on print, art and architecture to create work that feels distinctive while staying easy to navigate. At Blue Clay, Harvey helps turn a project’s story and strategy into digital experiences that look good, communicate clearly and give audiences a reason to explore further.

Amanda brings more than 25 years of design experience to Blue Clay, shaping ideas into visual identities and communications that feel clear, considered and full of purpose. Beginning her career in Canada and now based on the Sunshine Coast, she has a particular interest in projects connected to innovation and the environment. Amanda combines strategic thinking with a love of the craft, creating work that helps organisations communicate complex ideas with warmth and impact. A trusted Blue Clay collaborator for many years, she brings curiosity, care and a steady creative hand to every project.

Laticia founded Blue Clay in 2010 with a belief that powerful stories can help people see new possibilities for regional Australia. A former journalist and producer, she brings more than 20 years of experience across media, marketing, public relations and regional development. She works closely with organisations to find the heart of their mission, connect the right people and turn ambitious ideas into strategies that move things forward. Alongside client work, Laticia leads Blue Clay’s original platforms, including Regional Stories, Vitality Farms Northern Rivers and the documentary series You Can’t Do That in the Bush.