9 surprising video marketing statistics that’ll make you want to start creating videos

Aug 12, 2022
Social Media

If you're not already using video in your digital marketing strategy, you're missing out on some serious opportunities to engage with your audience. According to recent studies, videos can help boost conversion rates, increase click-through rates, and even improve open rates for email campaigns. In this blog post, we'll take a look at nine surprising video marketing statistics that will make you want to start creating videos today!

1: People LOVE watching (and making) videos

Experts predict 82% of total content across all social media platforms will be video by the end of 2022.  More than 4 billion video views take place on Facebook every day. (Yans Media) According to Statista, in March-May 2020, Aussies spent 6.2 hours a week on socials while 41% of users post photos or videos in a given month.

Essentially, all you need is a smartphone and a little bit of creativity!

2. Video is here to stay

Interestingly, the time spent on video streaming among Aussies has not plateaued. In 2020, the average adult spent over 26 hours and 33 minutes per month watching online videos. This is a year-over-year increase of around four per cent.

What’s driving this growth? More content and more platforms to view it on. In 2019 there were 43 million active video users in Australia alone, up from 38 million in 2018. (Deloitte) And we can expect this number to continue to rise as new platforms emerge and internet speeds improve.

So if you’re thinking of investing in video content, now is the time. Australians are clearly hungry for it, and the demand is growing!

3. People love visual posts

This is likely because visuals are more engaging than text alone. In fact, tweets with images or videos receive 150% more retweets than those without.

This means that for businesses, having a video presence on social media is key to reaching and engaging with your target audience. Videos are a great way to tell your brand story, showcase your products or services, and build trust with potential customers.

4. People engage with Facebook videos

The average engagement rate on a FB social video post in Oz was 0.09% in 2021. (Statista) (Social Media Today) (Talkwalker). While this was a decrease from 2018, when the average engagement rate was highest at 13.99%, it is still an increase from 2019, when the average engagement rate was 0.05%.

Need support with your social media? Contact us for an obligation-free chat! 

5. Increase Landing Page conversations

According to HubSpot, including a video on your landing page can increase conversions by 80%. That's a pretty significant boost for something that's relatively easy to do! And if you're worried about the cost of producing videos, don't be – you can create great videos without breaking the bank.

6. Video Improve Email Open Rates

Think about the last time you opened an email because the subject line intrigued you. Now think about the last time you opened an email because it had a video in it. Including a video in your email can improve click rates by 65%


  • Use an engaging thumbnail image to draw people in.
  • Make the video short and to the point. People are more likely to watch a video that's under two minutes long.
  • Include a call to action at the end of the video so people know what to do next.

7. Instagram stories increase time spent on IG

The IG stories feature has actually led to an increase in average daily usage - now up to 28 minutes. Other Users will spend an average of 14.2 minutes on Pinterest every day, while TikTok consumes 32 minutes from their user’s day.

(BroadBand Search) 

If you're not using video marketing as part of your overall marketing strategy, you're missing out on a powerful tool to grow. Contact blue clay today

8. IG videos lead to sales

According to Facebook, 30% of Instagram users are interested in a brand or business after seeing their marketing videos on the platform. This number is only going to continue to grow, as Instagram Stories provides a convenient way for users to share content without overloading their friends' feeds. They also receive double the comments compared to posts with just static images.

If you're not already using Instagram Stories in your marketing mix, now is the time to start. Here are a few ideas to get you started:


  • Share behind-the-scenes content: Give your followers a peek into what goes on behind the scenes of your business. This could be anything from showing how your product is made to giving a tour of your office space.
  • Showcase user-generated content: Features photos and videos that your fans or customers have shared with you, using a branded hashtag. Not only is this a great way to show off your happy customers, but it's also a great way to get free content for your Stories.
  • Run a contest or giveaway: Hosting a contest is a great way to increase engagement and grow your following. To make things even more interesting, you can require entrants to share their entry on their own Story, tagging your brand in the process.
  • Go live: Live video is one of the most intimate and effective ways to connect with your audience. Whether you're doing a cooking demonstration or interviewing an expert in your industry, going live on Instagram Stories will help create a connection with your followers. Plus, you can answer questions from viewers in real-time.

9. Are you stuck in the dark ages of video marketing?

A study by Wyzowl found that 63% of businesses are not using video content, even though 82% of businesses agree that video is an important part of their marketing strategy. That's a huge missed opportunity!


There are a few things to keep in mind when creating videos for social media. First, make sure your videos are high quality and engaging. No one wants to watch a low-quality video, so put some effort into making yours look great. Second, keep your videos short and sweet. People have short attention spans, so don’t try to cram too much information into one video. Keep it under two minutes if possible. Finally, be sure to promote your videos across all of your social media channels. Don’t just post them on Facebook; share them on Twitter, Instagram, and any other platforms you’re active on.

If you're not using videos in your social media strategy, you're missing out on a huge opportunity to engage your audience. If you're not sure where to start, our team of social media experts can help you create a strategy that will get results. Contact us today to learn more.